Value is a really relevant word for me. I use it in my marriage, in my relationships, and in my business. I believe that when you value time, money, people, and life comes across within intentional actions. Although, all of these topics could warrant at least a 10 page thesis from me, I thought to stick with the value in business.
Value can be confusing with platforms like Fiverr (which I use often), Upwork, and TaskRabbit, I believe consumers have a false sense of reality when it comes to pricing. I once heard a consumer say, “Why would I get your service for $150 when I can get it on Fiverr for $25 bucks!”. I suppose the consumer had a point IF the seller didn’t understand his/her work. Most of the time with those platforms you end up paying for what you “low pay” for if it’s DRASTICALLY low compared to the normal price of the service you are desiring.
Which brings me to my question, What is your Value? I believe that there are consumers created for Fiverr and then there are those created for “after fiverr”. (Get it? After Five?) Ok with jokes aside, I am speaking to how someone like me used Fiverr to help me get introduced to my audience and then they wanted more and sought me out. I didn’t have to break the fiverr rules, I simply knew my value and gave my clients what I could offer at that price point and the rest is history.
Price point in the service and consulting industry can be challenging. On one hand, you can’t undercharge and you don’t want to over charge. My advice, research and find out what the top experts are charging. If you start to see a trend with your pricing and a trend with the level of offerings and customer experience then you can push your pricing closer to them. If you don’t have the expertise or knowledge point, I don’t suggest you raising it too much past a fair value.
Again, it really truly relates to you. The way you see your clients’ value, reflects on how you see your value. If you create a service and low ball it to cater to certain clientele, then perhaps you want to look at CHANGING the clientele instead. Hopefully, this helped you in your valuing.